Frequently asked questions
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What is the difference between the project and the report in Panda tool?
Project - one client / google ads account for which you want to see statistics, it can contain several reports (data for chosen campaigns for chosen range of time)
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I have multiple user accounts (Google Ads MCC account). Is it appropriate for Panda service?
Yes, it will work.
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I don’t have access to Merchant Center. Can I create a report without it?
Yes, access to Merchant center will help you to get item titles and prices automatically from Merchant account. But you can upload this info from xls-file also. Prices will help you to get suggestions for bids, however, without them you will still get main metrics (ROI, profit/loss by each product and total).
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I have Google Ads and Google Merchant Center on different google accounts. Is it a problem?
No, it’s not a problem. You will link each account (Google Ads and Merchant Center) separately.
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I used one email for Panda account, but I have Google Ads and Merchant center accounts on another one. Can I create a report?
Sure. You will link each account (Google Ads and Merchant Center) separately, so it’s not a problem.
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I have several campaigns. Do I need to create 1 report per each or I can create 1 report for all?
You can create 1 report for several campaigns of one type (shopping and search separately) and then you can use filters to see info for one campaign if you need to.
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I need to know campaign profit each day. Can I get this data on email?
Yes, in the report settings you can set how often you want to update the report (each 1/2/3 days or each week) and get main metrics (conv.value, average margin, conv.rate, cost and profit/loss) on email.
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What time range can I choose for the report?
You can choose preset ranges (e.g. yesterday, last 7 days, last 30 days not including the current, etc.) or set your own range (using start day and end day).
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What about Google Search Campaigns?
You can also use Panda for Google Search Campaigns. During demonstration our manager will show you how to generate report for Search.
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How can I use Panda service?
For using this service you need to book a demo, and after a conversation with our manager you will get access to service and be able to sign up.
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How much does Panda cost?
The service is currently at the BETA testing stage and is free.
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What do I need to have to use Panda?
You need 4 main things:
- Access to Google Ads and Google Merchant or you can upload this data (item prices, Google Ads performance) manually, but better to have access.
- Margin of products. In Panda you can set up margin by each product (using excel file) or add margin manually by each ad group or campaign.
- e-commerce set correctly and transactions goal added in Google Ads.
- statistics for campaign(s) you want to analyze.
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Why do I need to use Panda service?
Panda ppc micro management service has two main features which will be useful for every Google Shopping advertiser.
- Profit/Loss and ROI report by each SKU - helps to understand best and worst performance products
- Bid suggestions - helps to choose right bid for each product according to its performance
These features help to improve profit and ROI from 20% to 300%.