01.10.2018 — 30.11.2018
Client: online store of garden and home products.
Service: creating and optimization of Google Shopping advertising campaign.
Our client wanted to advertise his best-selling products which he’s selling on eBay. Before that he had never used Google Ads, so it was his first experience in this kind of advertising.
During the initial parley the client wanted to know how campaign optimization is done and how to get high ROI and net profit. For achieving this kind of results we use The Panda — Panda ppc micro management tool. This tool can calculate the actual profit or loss for each advertised product as well as the overall profitability of every single campaign in Google Shopping. After tool presentation the contract was signed and work began.
Client has provided next business data to us:
We calculated the cost per click for each product that we are willing to pay at the beginning. Also we collected negative keywords to receive better quality traffic.
Results according to data from Google Analytics:
In addition to positive indicators in Google Analytics, we also received positive results for ROMI and net profit:
Results according to data from The Panda:
These results allowed our client to make a profit from the first months after launching the campaign.